Bazaar Velvet
Bazaar Velvet sought assistance in improving its SEO to boost visibility and engagement while transforming its website into a more visually captivating and customer focused experience.
The Challenge
Bazaar Velvet, a premium rug retailer in London, needed support primarily to drive leads and increase customer engagement. They faced significant challenges with SEO, requiring a technical audit and fixes for major issues.
The website also needed a clear strategy for site map growth, including creating landing pages targeting specific keywords, which would improve visibility and better meet customer needs. Their showroom landing pages lacked polish, the site’s speed and navigation needed optimisation, and their Google My Business profile required updates to strengthen local presence and engagement.
The Solution
Our collaboration began with an SEO technical audit to identify and address major issues. With those resolved, we focused on planning a strategy for site map growth, which included creating targeted landing pages for high-value keywords to capture audience interest effectively.
Following this, we undertook a visual refresh to enhance the showroom landing pages, align the design with the premium nature of their products, and refine navigation for a seamless user experience. We then optimised the site for speed and improved their Google My Business profile, boosting local visibility and engagement. This cohesive digital transformation enabled Bazaar Velvet to connect more effectively with their audience while showcasing their craftsmanship in a way that resonated with their brand identity.