Darby Nursery Stock
Darby Nursery Stock required an updated website with a B2B focus to showcase their heritage, expertise, and premium plant ranges.
The Challenge
Darby Nursery Stock faced the challenge of an outdated website that no longer reflected the high standards of their products and services and enlisted the expertise of JMJ Digital.
It was essential to create a refreshed online presence that emphasised their heritage, quality of product and expertise while increasing lead generation via trade account application.
The Solution
The new website was crafted with a modern, clean aesthetic that emphasised user-friendly navigation and strong visuals. Award-winning plant ranges and innovative new introductions were highlighted through expert copywriting and high-resolution photography, effectively showcasing the quality of Darby Nursery Stock's produce.
The design also highlighted the company's rich history and the skilled growers behind the business, fostering a personal connection with visitors. An uncluttered layout ensured a seamless browsing experience, making it easy for users to explore products and learn about the company's heritage. The addition of a downloadable Buyers Guide and a visually striking gallery offers invaluable resources, showcasing the premium quality of Darby's offerings while instilling confidence in potential buyers to apply for a trade account.
Jason and his team at JMJ built our new website for us in 2022, and we are delighted with the finished result. The site looks very professional and our brief was fully realised, with a clean design and easy-to-navigate functionality that enhances our brand. Jason was a pleasure to work with, very patient with any changes we wanted to make, and very flexible with timescales. Our new website is already generating us new sales leads, which is exactly what we were hoping for. Take a look at the site and you'll see why it's a five star review from us. Thank you Jason and team.