AI Visibility

AI SEO that gets you recommended by ChatGPT

More of your customers are asking AI tools who to use before they ever reach Google. We're an AI SEO agency that makes sure your business turns up in those answers, and that what's said about you is right.

Check your AI visibility (free) Send an enquiry
AI visibility service for ChatGPT and other LLMs

Your next customer is asking AI who to call

People now ask ChatGPT, Gemini and Perplexity the questions they used to type into Google: who installs this near me, which supplier is best for that, what should it cost. The answer comes back as a short paragraph with a handful of names, and if yours isn’t one of them, you’re not in the conversation.

Being missing isn’t the only problem. We regularly see AI tools mix businesses up with similarly named competitors, quote out-of-date prices, or describe services a company stopped offering years ago. Your website can rank well on Google and still be invisible, or misrepresented, in AI answers, because these tools draw on far more than your own site.

What is AI visibility?

AI visibility is how often, and how accurately, your business appears when people ask AI tools about what you do. You’ll also hear it called generative engine optimisation (GEO), answer engine optimisation (AEO) or LLM SEO, and if you’ve been reading American articles, generative engine optimization. They all describe the same job.

It builds on SEO rather than replacing it. SEO gets your pages ranking. AI visibility work makes sure the facts about your business are clear, consistent and backed up by trusted sources across the web, so AI tools can recommend you with confidence and describe you correctly.

We call our method AI Brand Clarity, because in our experience the biggest barrier usually isn’t a lack of content, it’s AI tools being unsure who you are.

AI visibility illustration

Start with a free AI visibility check

Tell us the questions your customers ask. We’ll put them to ChatGPT, Gemini and Perplexity and send you a plain-English summary of what they say about you. No obligation, and run by a person, not a tool.

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A town, a region, or UK-wide.

We’ll send your results within five working days.

How we improve your AI visibility

Our AI Brand Clarity work comes in three parts.

Plugin maintenance

Brand clean-up

We agree one set of approved facts about your business, then bring your website, Google Business Profile, directory listings and other profiles into line with it. We also track down the outdated or conflicting information that’s confusing AI tools.

Link building Norfolk

Third-party recognition

AI tools trust what others say about you more than what you say about yourself. We work on getting your business mentioned, and described correctly, on the trusted industry, local and review sources those tools draw from.

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Website improvements

We review your site for what AI tools need: clear statements of what you do and where, pages that answer the questions buyers actually ask, and proper structured data. We make the changes ourselves, or brief your developer if you have one.

How it works

Search discovery

Baseline

We agree the questions your buyers ask, put them to ChatGPT, Gemini and Perplexity, and record where you stand and what's said about you.

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Agree your facts

We pin down one approved set of facts about your business: what you do, where you do it, who for, and what sets you apart.

Plugin maintenance

Clean up

We bring your website, Google Business Profile and listings into line with those facts, and fix the outdated or conflicting details confusing AI tools.

Link building Norfolk

Build recognition

We get you mentioned, and described correctly, on the trusted industry, local and review sources AI tools draw from.

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Recheck and report

We rerun the same questions at around six and twelve weeks, show you what's moved, and tell you honestly whether ongoing work is worth it.

AI visibility questions

How do I get my business to show up in ChatGPT?

ChatGPT recommends businesses it can find consistent, trustworthy information about. That means clear facts on your own website, matching details across your profiles and listings, and mentions on independent sources it relies on. Our free check shows which of those you’re missing.

What's the difference between SEO and AI visibility?

SEO is about ranking your pages in search results. AI visibility is about being named, and described accurately, in the answers AI tools give. Good SEO helps, but AI tools also lean heavily on what other websites say about you, so the two need different work.

What are GEO and AEO?

Generative engine optimisation (GEO) and answer engine optimisation (AEO) are two names for the same thing: improving how your business appears in AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google’s AI Overviews.

How long does it take to see results?

Most of the groundwork is done in the first month or so. We recheck at around six and twelve weeks, as AI tools take time to pick up changes across the web.

Do I need a new website?

Almost never. Most improvements are to wording, structure and structured data on your existing pages, and much of the work happens off your site entirely.

Which AI tools do you check?

We focus on ChatGPT, and check Gemini, Perplexity and Google’s AI Overviews alongside it, as those are the tools UK buyers use most.

Do you only work with businesses in Norwich?

No. We’re based in Norwich, but we work with businesses across the UK, and the free check works for any UK business.

Find out what AI is saying about your business

It takes two minutes to request your free AI visibility check, or send us an enquiry if you'd rather ask a question first.

Check your AI visibility